Develop a Clean design
For most B2B companies, simple works best.
Define a Clear Mission
Define exactly what you want a prospect to do at your site, then make sure all the elements of the site design and copy are working together to achieve that goal.
Sell Solutions
Most site visitors won’t have a clue as to which one of your products they need.
Keep SEO in Mind
Determine the best 3-5 keywords for your site, and double-check that you used them 2-4 times on each page.
The Point
It’s all about the user experience. Put yourself in your prospects’ shoes.
